Taptivate – Branding & Pitch Strategy

Upsell Direct was looking for a way to take a new idea to potential clients. This idea became Taptivate, a new NFC marketing platform and I created the logo, defined the look and feel, and constructed the pitch in a way that helped lead to a number of large retailer meetings and in market testing.

Employer: birdsong gregory | Client: Upsell Direct | Credits: Chris Cureton, art director, designer; Phillip Atchinson, copywriter

All One Black Cat — Branding Microsoft – Various Guidelines & Label Designs Lowe's | Moxie — Logo Design Tedor Pharma — Branding Vacaba — Branding Sea Quest — Branding Pendopharm — Logo Design AGDATA — Branding Torchona — Branding Diverse – Branding Xylem Rental Solutions – Branding & Marketing Jakemans Throat & Chest — Packaging Design Oedipus Rex — Book Design Ironworth — Typeface Design Kurgo – Marketing Campaign Concept Taptivate – Branding & Pitch Strategy Coats | EcoVerde – Branding Microsoft | MSN – Ingredient Branding Strategy (Password Protected) Microsoft | Lync – Hardware Campaign Strategy & Design (Password Protected)

One Black Cat — Branding Microsoft – Various Guidelines & Label Designs Lowe's | Moxie — Logo Design Tedor Pharma — Branding Vacaba — Branding Sea Quest — Branding Pendopharm — Logo Design AGDATA — Branding Torchona — Branding Diverse – Branding Xylem Rental Solutions – Branding & Marketing Jakemans Throat & Chest — Packaging Design Oedipus Rex — Book Design Ironworth — Typeface Design Kurgo – Marketing Campaign Concept Taptivate – Branding & Pitch Strategy Coats | EcoVerde – Branding Microsoft | MSN – Ingredient Branding Strategy (Password Protected) Microsoft | Lync – Hardware Campaign Strategy & Design (Password Protected)

© Chris Cureton — Art Director + Brand Consultant + Designer