Kurgo – Marketing Campaign Concept

Kurgo, a dog gear & accessories company, creates products that allow their customers to be active outdoors alongside their dogs. At the time of this project, they were looking for ways to communicate this idea and differentiate themselves from competitor brands in order to gain market share. This concept was created as a solution.

Employer: Concentric | Client: Kurgo | Credits: Chris Cureton, art director, designer

All One Black Cat — Branding Microsoft – Various Guidelines & Label Designs Lowe's | Moxie — Logo Design Tedor Pharma — Branding Vacaba — Branding Sea Quest — Branding Pendopharm — Logo Design AGDATA — Branding Torchona — Branding Diverse – Branding Xylem Rental Solutions – Branding & Marketing Jakemans Throat & Chest — Packaging Design Oedipus Rex — Book Design Ironworth — Typeface Design Kurgo – Marketing Campaign Concept Taptivate – Branding & Pitch Strategy Coats | EcoVerde – Branding Microsoft | MSN – Ingredient Branding Strategy (Password Protected) Microsoft | Lync – Hardware Campaign Strategy & Design (Password Protected)

One Black Cat — Branding Microsoft – Various Guidelines & Label Designs Lowe's | Moxie — Logo Design Tedor Pharma — Branding Vacaba — Branding Sea Quest — Branding Pendopharm — Logo Design AGDATA — Branding Torchona — Branding Diverse – Branding Xylem Rental Solutions – Branding & Marketing Jakemans Throat & Chest — Packaging Design Oedipus Rex — Book Design Ironworth — Typeface Design Kurgo – Marketing Campaign Concept Taptivate – Branding & Pitch Strategy Coats | EcoVerde – Branding Microsoft | MSN – Ingredient Branding Strategy (Password Protected) Microsoft | Lync – Hardware Campaign Strategy & Design (Password Protected)

© Chris Cureton — Art Director + Brand Consultant + Designer