Chris Cureton - About

Designing greatness.

I live life with the goal of communicating my purpose, sharing my crafts, living by my own philosophy, and helping other individuals do the same. 

*Availability for new projects is currently limited.

Offerings include:

Brand Evaluation, Brand Strategy, Logo Design and Identity Development.

Brand experience includes: 

Abbott, Aeropostale, AT&T, Broad Green Pictures, Broan, Carnival Cruise, Charlotte Viewpoint, Comfort Revolution, Fluidmaster, Microsoft, Mood Media (Formerly Muzak), Pendopharm, Precidian Investments, Story Prose and more. 


Charlotte, North Carolina 

Words I Live By:

  1. Where there is freedom and ability, boredom is a side-effect of laziness.
  2. Defining goals is defining success and as you are the only person that can define what you desire, you are the only person who can define your success.
  3. Those who draw will be better at seeing, and those who write will better understand.
  4. By removing the unnecessary, you emphasize, highlight, and clarify what's left.
  5. Because our desire to learn influences how much we learn, it is important to sustain our curiosity in all aspects of life.
  6. To avoid miscommunication you must avoid assuming that your audience perceives things as you do, and define your terms as you understand them.
  7. To create is to bring something into existence that hadn't existed before and therefore all living things are creators.
  8. The habitual nature of norms make them seem rational even if they are not.
  9. The three motives for design are (1) the idea, (2) the form, and (3) the balancing of both idea and form.
  10. Ideas that spread, scale, and endure are based on universal principles.
  11. Love is acknowledging someone else; acknowledging their life, their emotions, opinions, thoughts, wants, needs and goals-and caring enough to be interested and invested in what is them.
  12. The power of an idea is measured by it's ability to be communicated
  13. Vision is seeing what is, what could be, and what will be.
  14. Doing great work is not solely a matter of craft, it is also the overcoming of fear.
  15. An audience will remember something but not everything.

Books I Find Worth Reading:

  1. 1984 by George Orwell
  2. Animal Farm by George Orwell
  3. Brave New World by Aldous Huxley
  4. Call of the Wild by Jack London
  5. Discourse on the Origin & Basis of Inequality Among Men by Jean-Jacques Rousseau
  6. Flatland: A Romance of Many Dimensions by Edwin A. Abbott
  7. Leviathan by Thomas Hobbes
  8. On Liberty by John Stuart Mill
  9. On the Nature of Things by Lucretius
  10. The Prince by Niccolò Machiavelli
  11. The Republic by Plato
  12. Siddhartha by Hermann Hesse
  13. The Souls of Black Folk by W.E.B. Dubois
  14. Thoughts on Design by Paul Rand
  15. Walden by Henry David Thoreau
  16. Ways of Seeing by John Berger