Achieve Strategic Alignment Across Product, Marketing, and Sales—Through Brand Strategy.
85% of go-to-market (GTM) teams report ongoing misalignment.¹ Misalignment drains momentum, wastes resources, and burns out your team, costing you customers, employees, cash, and credibility.
Strategic alignment, on the other hand, sharpens your value, accelerates revenue, and energizes your people. So why not build a stronger GTM strategy with strategic alignment and brand design?
I'm Chris Cureton, a brand strategist and creative leader, based in Charlotte, NC.
I work with leaders who are tired of disconnected strategy, fractured execution, and teams pulling in different directions. My role is to help you align your business at the leadership level—and translate that alignment into decisions product, marketing, and sales can act on.
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