Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

Wisdom & Honey

A person pursuing wisdom is like a honeybee foraging. 

Honeybees have two stomachs. One for eating, and one, called the honey stomach, used for collecting nectar to take back to their hives. To continue filling the latter, the bee will visit thousands of flowers in it's short lifetime. Pollen is also a provision for these foragers. As they extract the nectar from the flowers, they also contribute to the plants reproduction cycle by transferring pollen from one plant to another. The stored honey and pollen this process produces provides future nourishment for the bee and it's community.

The honeybee's pursuit of honey is an analogy for the human pursuit of wisdom in these ways: the honey stomach is the mind, flowers are experiences, nectar is knowledge, and pollen embodies ideas. With each experience, a person extracts knowledge, ideas are picked up, carried around and inevitably become part of the next experience. The sharing of ideas enables the production of more ideas. As a person continues to fill the mind through experiences, the stored knowledge  produces the wisdom and ideas that provide future nourishment for him or her, and for their community. 

Read more: Action & Understanding, Sustain Curiosity