Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

The Universal Ideas

Ideas that spread, scale, and endure the test of time are based on universal principles. They are adaptable truths given new meaning by contemporary events and culture. With time as a variable, they behave as constant center points. Building brands around these types of ideas is not only strategic, but necessary in an evolving world of trends and ephemeral products/services.

Read more: How to Communicate Your Idea

TheoryChris Cureton