The Third List: Ten Thoughts on Branding, Design & Life

1. The power of an idea is measured by its ability to be communicated
2. Vision is seeing what is, what could be, and what will be
3. When communicating, confidence comes from truth
4. An audience has the ability to remember you for something; not for everything
5. Audiences are receptive to information that has been made relevant to them
6. Brands are symbols, and branding is the art of symbolizing
7. Design is the art of balancing idea and form
8. Value is subjective
9. Our senses dictate how we perceive and experience life
10. Organizing begins with discarding

Read more: The First List, The Second List