Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

The Normal Delusion

To be normal is to be typical, usual, expected and/or conforming to a common standard. The habitual nature of norms make them seem rational even if they are not. This Normal Delusion is made clear in situations where one acts irrationally in order to appear what one believes to be rational or…normal. Examples of this influencing human actions can be found anywhere from personal relationships to institutions and economics. This is because norms are built socially. As individuals, the Normal Delusion can be be avoided by being conscious of one's emotions and actions while forming the habits of critical thinking.

Read more: Perspective & Change, Match Adversity

TheoryChris Cureton