Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness
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Blog

The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

Relevance

Communication and marketing are dependent upon the receptivity of an audience. Audiences are receptive to information that has been made relevant to them. To be relevant is to be pertinent to the matter at hand. The reason an audience cares about an idea or a craft is because they have been given a reason to care. 

Take the perspective of your audience, and before communicating an idea or marketing a craft, provide the reason it is relevant.

Read more: How to Communicate Your IdeaHow to Market Your Craft

AdviceChris Cureton