Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness
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Blog

The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

On Style

A style embodies character, values, goals, strategy, philosophy, aspirations, inspirations, and interests. It is a collection and regurgitation of attributes. We are attracted to styles that symbolize our own character, values, goals, strategy, philosophy, and aspirations. We strive to find a style like we strive to find ourselves. And like ourselves, our style and the styles we are attracted to will change, transform, and morph over time. 

Read more: Identity

TheoryChris Cureton