Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness
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Blog

The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

On Color

Colors are visual symbols. The color green is associated with nature because of its abundance in it. For the same reason it symbolizes growth. Blue is a color of large scale and prominence, signaled by the sky and large bodies of water. Red is a color of emotion and heat. It is a color that is felt, and attracts attention. Yellow is also a color of attraction symbolizing vision/visibility, brightness, and light itself. Orange, the child of red and yellow, attracts attention as well through warmth and illumination. Rarely seen in nature, violet is naturally luxurious and exclusive. It’s blending of blue and red make it a blend of extravagance and emotion.

Read more: Perception & Experience