Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.


Identity, in the social context, is the distinguishing attributes belonging to a person, group, place or thing. From the latin word identitatas ("sameness"), identity deals with relation. As we perceive things in the context of their relationship and likeness to other things, identity becomes important to our understanding of them. Defining your identity not only helps you understand who you are, but helps you communicate who you are to others as well.

Read more: Logos & Differentiation, Perspective & Change, Define the Terms

TheoryChris Cureton