Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

Highlight Your Strengths

Highlighting strengths is the way to building credibility and trust. Bringing strengths to the forefront of a persuasive conversation sounds like common sense, but for a presenter whose focus is on growth, highlighting strengths (instead of highlighting all) may feel like the narrowing of specialization. It is important to remember that the audience has the capacity to remember you for somethingnot for everything. Presenting the big idea, the strength, gives the audience a digestible entrée. Everything else should reveal itself as a complementary side.

Read more: How to Communicate Your Idea, How to Market Your Craft, The Universal Ideas 

AdviceChris Cureton