Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness


The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

Define the Terms

If communication was a body part, then miscommunication would be an injury highlighting the importance of functional communication. Communicating through words allows us to inform others of our feelings, desires, and how we understand the world around us. It also makes language an essential part of how we think and live. Miscommunication through words happens when the terms being used are not defined as they are understood. Dictionaries have multiple definitions of words for this reason. Words can mean one thing to one person and something else to another. To avoid miscommunication you must avoid assuming that your audience perceives things as you do, and define your terms as you understand them.

Read more: How to Communicate Your Idea

AdviceChris Cureton