Chris Cureton: Brand Consultant, Art Director & Graphic Designer - Design Greatness
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Blog

The blog of Brand Consultant and Designer. Chris Cureton: Thoughts on Branding and Design.

Creativity

To create is to bring something into existence that hadn't existed before and therefore all living things are creators. 

The source of creation is comprised of three levels: God, Construction, and Symbolization. Construction and Symbolization utilize living and non-living elements to create new things. The creator of those elements is therefore the source of all creation: God. Taking those elements and creating something else is construction (e.g., building a house.) Symbolizing is the act of creating representations of the original elements or constructions (e.g. language and painting.)

Read more: Three Motives for Designing, How to Market Your Craft

TheoryChris Cureton