AéropostaleAéropostale was looking for brand extension ideas. Through Muzak, a Mood Media company, the concept above was presented: web and mobile music players. The sliders on the players give the user control of the type of music that they hear on their phone or on the Aéropostale website. Each time the sliders are re-positioned, the playlist reshuffles. The mobile app adds more interaction with the capability of mixing and matching Aéropostale clothing items.